C
Evidence Grade C
Graded
under review
Use with Hedging
Current
65%
65% -- information retention rate for people (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
86
Source
Shutterstock Custom
Primary
Tier A
https://www.bandt.com.au/visual-content-can-help-brands-develop-authentic-consumer-relationships/ ↗
Source Article
How Visual Content Can Help Brands Develop Authentic Consumer Relationships
In a world where we’re inundated with content on a daily basis, it is visual imagery that is the most likely to resonate with your audience, argues Shutterstock Custom SVP Grant Munro (feature image) in this guest post.
It can be a big challenge for brands to stand out in today’s cluttered digital l…
Original Research
Shutterstock Custom
· Original study ↗
Methodology
Retention rate with visual aid
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
people: 65% information retention rate. Source: Shutterstock Custom (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/information-retention-with-visuals
HTML Embed
<blockquote cite="https://lighthousedata.io/data/information-retention-with-visuals" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for people<br><small>Source: Shutterstock Custom (2026) · <a href="https://lighthousedata.io/data/information-retention-with-visuals" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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