B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
65%
65% -- information retention rate for People shown information paired with a relevant image (2020)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
65%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
plumdirectmarketing.com
Primary
Tier C
https://www.plumdirectmarketing.com/blog/how-to-take-great-photos-for-your-business-without-hiring-a… ↗
Source Article
How to Take Great Photos for Your Business
Written by Garrett Coon on September 14, 2020
We’ve all heard that a picture is worth a thousand words, and when it comes to marketing, they may be worth even more. Images play a vital role in your physical and digital marketing materials, as well as your social media presence and other channels you…
Original Research
plumdirectmarketing.com
· Original study ↗
Methodology
Widely cited memory retention study; original source not named in article
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
People shown information paired with a relevant image: 65% information retention rate. Source: plumdirectmarketing.com (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/information-retention-with-images-65
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<blockquote cite="https://lighthousedata.io/data/information-retention-with-images-65" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- information retention rate for People shown information paired with a relevant image<br><small>Source: plumdirectmarketing.com (2020) · <a href="https://lighthousedata.io/data/information-retention-with-images-65" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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