B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
10%
10% -- information retention rate for people (information heard only) (2020)
People are likely to remember only 10% of information three days after hearing it.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Brain Rules (John Medina)
Primary
Tier C
https://www.growmarkentum.com/blog/video-photo-services-important-for-digital-marketing/ ↗
Source Article
Why Are Video & Photo Services Important for Your Digital Marketing?
Why Are Video & Photo Services Important for Your Digital Marketing?
August 4, 2020
Video and photo services capture your brand’s identity, they tell your story visually, and they give your audience a personalized experience. And, since all the assets captured through these services are used, in som…
Original Research
Brain Rules (John Medina)
· Original study ↗
Methodology
Retention of information three days after hearing it without visual support; cited from Brain Rules (John Medina) in an agency blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
people (information heard only): 10% information retention rate. Source: Brain Rules (John Medina) (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-heard-information-3-days
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retention-heard-information-3-days" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- information retention rate for people (information heard only)<br><small>Source: Brain Rules (John Medina) (2020) · <a href="https://lighthousedata.io/data/retention-heard-information-3-days" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.