Cart Abandonment Rate
Statistics & Benchmarks

Verified cart abandonment rate data across 2 regions. Sourced from primary research and validated with evidence grading.

146 data points · 2 regions · Updated 2026-10-02

Compare by Region

Global Region

58 stats
eCommerce stores eCommerce
70.000000%
Percentage 2022
63.600000%
Percentage 2026
85.000000%
Percentage 2026
70.000000%
Percentage 2026
ecommerce industry marketing
71.000000%
Percentage 2026
75.380000%
Percentage 2025
70.000000%
Percentage 2024
Europa marketing
70.000000%
Percentage 2026
97.000000%
Percentage 2024
70.000000%
Percentage 2020
82.510000%
Percentage 2026
ecommerce websites marketing
69.997000%
Percentage 2022
70.000000%
Percentage 2026
70.190000%
Percentage 2025
Online Shoppers marketing
69.820000%
Percentage 2025
70.000000%
Percentage 2025
83.190000%
Percentage November 2024
75.000000%
Percentage 2023
82.490000%
Percentage 2024
Americas ecommerce marketing
70.630000%
Percentage 2023
77.500000%
Percentage 2024
70.000000%
Percentage 2024
67.450000%
Percentage 2026
ecommerce industry marketing
68.000000%
Percentage 2022
70.000000%
Percentage 2023
All Industries marketing
70.190000%
Percentage 2025
57.000000%
Percentage 2024
69.990000%
Percentage 2023
68.000000%
Percentage 2026
70.000000%
Percentage 2026
72.400000%
Percentage 2023
84.000000%
Percentage Q2 2022
72.000000%
Percentage Q2 2022
69.000000%
Percentage 2024
75.300000%
Percentage 2026
FINN SaaS
60.000000%
Percentage 2025
76.400000%
Percentage 2025
74.600000%
Percentage 2025
70.190000%
Percentage 2026
72.800000%
Percentage 2021
98.000000%
Percentage 2022
Ecommerce carts marketing
70.000000%
Percentage 2022
72.000000%
Percentage 2015
Mobile e-commerce marketing
80.000000%
Percentage 2026
All Devices marketing
69.800000%
Percentage 2026
68.800000%
Percentage 2023
70.000000%
Percentage 2020
71.000000%
Percentage 2024
71.510000%
Percentage 2023
Groceries industry marketing
61.130000%
Percentage 2023
82.000000%
Percentage 2024
global shoppers eCommerce
78.000000%
Percentage 2022
68.000000%
Percentage 2023
70.000000%
Percentage 2025
80.000000%
Percentage 2025
77.450000%
Percentage 2026
35.000000%
Percentage 2026-03
40.000000%
Percentage 2025

APAC Region

2 stats
86.000000%
Percentage 2024
70.000000%
Percentage 2024

Compare Cart Abandonment Rate Across Regions

See how cart abandonment rate benchmarks differ by geography in a single side-by-side view.

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