70% -- cart abandonment rate for ecommerce sites (2020)

Name: Cart Abandonment Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-08

2020 · Baymard

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Attribution: Baymard View source

Lighthouse Research Team

Last verified: 2026-08-11 · How we verify data →

Source verified Evidence graded

Value

70%

Unit

Percentage

Data Vintage

2020

Entity

ecommerce sites

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

Baymard Primary Tier B

https://www.grizzlead.com/blog/kpi-marketing-digital ↗

Confidence: 72/100 Vintage: 2020 Channel: Common Crawl

Source Article

KPI marketing : Quels KPI suivre pour votre stratégie digitale ?

Also cited by

Authoritas https://www.authoritas.com/blog/competitor-audit-templates/

2026-08-11

Original Research

Baymard · Original study ↗

Segmentation

IndustryRetail Channelcontent

Cite this stat

Plain Text

ecommerce sites: 70% cart abandonment rate. Source: Baymard (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average_cart_abandonment_rate_ecommerce

HTML Embed

<blockquote cite="https://lighthousedata.io/data/average_cart_abandonment_rate_ecommerce" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for ecommerce sites<br><small>Source: Baymard (2020) · <a href="https://lighthousedata.io/data/average_cart_abandonment_rate_ecommerce" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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