B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
68%
68% -- cart abandonment rate for desktop e-commerce (2023)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
79
Source
blog.hubspot.com
Primary
Tier A
https://blog.hubspot.com/ecommerce/shopping-cart-abandonment-reasons-solutions?_ga=2.210769171.72165… ↗
Source Article
The 18 Best Abandoned Cart Emails To Win Back Customers
Several times while shopping online, I’ve abandoned my cart for various reasons. Couldn’t make a decision. Was waiting for a coupon. Got pulled away for something more pressing.
But in most cases, getting an abandoned cart email always rekindles my interest and motivates me to go back to complete th…
Original Research
blog.hubspot.com
· Original study ↗
Methodology
According to the article
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
desktop e-commerce: 68% cart abandonment rate. Source: blog.hubspot.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/desktop-cart-abandonment-rate-2023
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<blockquote cite="https://lighthousedata.io/data/desktop-cart-abandonment-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- cart abandonment rate for desktop e-commerce<br><small>Source: blog.hubspot.com (2023) · <a href="https://lighthousedata.io/data/desktop-cart-abandonment-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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