B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
97%
97% -- cart abandonment rate for mobile websites (ecommerce) (2024)
In 2024, mobile websites in ecommerce had an average cart abandonment rate of 97%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
97%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Reactiv
Primary
Tier C
https://www.reactiv.ai/post/dos-and-donts-of-mobile-apps-in-ecommerce ↗
Source Article
App etiquette: do’s and don’ts of mobile apps in ecommerce
App etiquette: do’s and don’ts of mobile apps in ecommerce
Having a mobile-friendly version of your website isn’t enough. To truly stand out, you need a seamless, thoughtful app experience.
December 16, 2024
14 min read
In this article
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Also cited by
lbstrategy.wordpress.com (Mobile Commerce Daily column by Wilson Kerr, Unbound Commerce)
https://lbstrategy.wordpress.com/2014/10/29/5-things-to-avoid-in-mobile-commerce…
2026-09-23
Original Research
Reactiv
· Original study ↗
Methodology
Compared to 20% for mobile apps
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
mobile websites (ecommerce): 97% cart abandonment rate. Source: Reactiv (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-website-cart-abandonment-2024
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<blockquote cite="https://lighthousedata.io/data/mobile-website-cart-abandonment-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>97%</strong> -- cart abandonment rate for mobile websites (ecommerce)<br><small>Source: Reactiv (2024) · <a href="https://lighthousedata.io/data/mobile-website-cart-abandonment-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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