B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
75.38%
75.38% -- cart abandonment rate for global ecommerce shoppers (2025)
The global shopping cart abandonment rate reached 75.38% in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75.38%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (2)
BigCommerce
Primary
Tier A
https://www.bigcommerce.com/blog/abandoned-cart-emails/ ↗
Source Article
Abandoned Cart Emails (Best Practices + How to Automate)
Written by
Anita J. Temple03/13/2026
Abandoned Cart Emails: How to Recover Revenue and Increase Conversions
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Key highli…
Also cited by
2026-09-30
Original Research
BigCommerce
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
global ecommerce shoppers: 75.38% cart abandonment rate. Source: BigCommerce (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global_cart_abandonment_rate_2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/global_cart_abandonment_rate_2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75.38%</strong> -- cart abandonment rate for global ecommerce shoppers<br><small>Source: BigCommerce (2025) · <a href="https://lighthousedata.io/data/global_cart_abandonment_rate_2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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