B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72.8%
72.8% -- cart abandonment rate for global eCommerce websites (2021)
The average global shopping cart abandonment rate for eCommerce websites is 72.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72.8%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ikokas.com
Primary
Tier C
https://www.ikokas.com/need-an-ecommerce-site/ ↗
Source Article
Need an eCommerce Site? Here Are Five Things to Think About First
2021 is the best time to enter the eCommerce landscape. Due to the coronavirus pandemic, online shopping has gained a lot of momentum. People enjoy online shopping from the convenience of their homes. This means, you already have a huge potential customer base.
With growing internet access and adopt…
Original Research
ikokas.com
· Original study ↗
Methodology
Cited benchmark; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global eCommerce websites: 72.8% cart abandonment rate. Source: ikokas.com (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-cart-abandonment-72-8
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<blockquote cite="https://lighthousedata.io/data/global-cart-abandonment-72-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72.8%</strong> -- cart abandonment rate for global eCommerce websites<br><small>Source: ikokas.com (2021) · <a href="https://lighthousedata.io/data/global-cart-abandonment-72-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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