C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
68.8%
68.8% -- cart abandonment rate for UK e-commerce sector (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
68.8%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
115
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Sources (2)
Fetchify
Primary
Tier A
https://internetretailing.net/four-in-ten-online-retailers-failing-to-measure-checkout-conversion-ra… ↗
Source Article
Four in ten online retailers failing to measure checkout conversion rate - InternetRetailing
Despite an online cart abandonment rate of 68.8% on average, some 42% of online retailers are failing to measure checkout conversation, their most important metric for completing online sales.
That’s according to a new study of 115 UK ecommerce retailers and store builders from data validation speci…
Also cited by
Original Research
Fetchify
· Original study ↗
Methodology
Study of UK ecommerce retailers and store builders by Fetchify.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
UK e-commerce sector: 68.8% cart abandonment rate. Source: Fetchify (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/online-cart-abandonment-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/online-cart-abandonment-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68.8%</strong> -- cart abandonment rate for UK e-commerce sector<br><small>Source: Fetchify (2023) · <a href="https://lighthousedata.io/data/online-cart-abandonment-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.