B
Evidence Grade B
Safe to Cite
Aging
70%
70% -- cart abandonment rate for ecommerce industry (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
80
Sources (4)
Baymard Institute
Primary
Tier A
https://baymard.com/lists/cart-abandonment-rate ↗
Source Article
Replatforming nel B2B: contrastare le scuse dei capi e promuovere la trasformazione
Il passaggio ad una piattaforma ecommerce B2B moderna come Shopware garantisce innovazione, sostenibilità futura, automazione dei processi e risparmi sui costi. Anche se tu sei già convinto dei reali vantaggi di replatforming, i tuoi superiori potrebbero non pensarla come te. Le scuse più comuni? "N…
Also cited by
2026-06-23
2026-08-14
E-commerce Germany
https://ecommercegermany.com/blog/ecommerce-kpi-metrics-for-your-business-to-fol…
2026-06-29
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard Institute study
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 | 70% | |
| 2022 | 68% | -2.9% |
| 2024 (current) | 70% | +2.9% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ecommerce industry: 70% cart abandonment rate. Source: Baymard Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for ecommerce industry<br><small>Source: Baymard Institute (2024) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.