B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- cart abandonment rate for shoppers (2024)
About 70% of shoppers abandon their cart at checkout.
- Approximation ('about 70%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
70
Methodology
45
Freshness
83
Source
Bizrate Insights
Primary
Tier A
https://bizrateinsights.com/ecommerce-growth-through-checkout-transparency/ ↗
Source Article
Ecommerce Growth Through Checkout Experience Transparency - Bizrate Insights
/ resources
April 14, 2026
Guest Writer, Bizrate Insights
Updated 4/14/2026
For a PDF download of this report: Download Now
Getting customers to checkout is a marathon. You have to build impressions, design a user-friendly website, and offer enticing deals to support the customer journey. But when c…
Original Research
Bizrate Insights
· Original study ↗
Methodology
Data from Bizrate Insights’ Site Abandonment Survey.
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
shoppers: 70% cart abandonment rate. Source: Bizrate Insights (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for shoppers<br><small>Source: Bizrate Insights (2024) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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