B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
74.6%
74.6% -- cart abandonment rate for Shopify stores - Health & Beauty (2025)
The median cart abandonment rate for Health & Beauty Shopify stores is 74.6%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74.6%
Unit
Percentage
Data Vintage
2025
Entity
Sample Size
3,500
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Littledata
Primary
Tier C
https://forgecro.com/shopify-cart-abandonment-strategies/ ↗
Source Article
Shopify Cart Abandonment Strategies: 13 Tactics to Recover Lost Revenue (2026) - forgecro.com
Shopify Cart Abandonment Strategies: 13 Tactics to Recover Lost Revenue (2026)
You’re losing money every single hour your Shopify store is live. The average ecommerce cart abandonment rate sits at 70.19% globally, according to the Baymard Institute’s 2025 meta-study of 49 sources — meaning roughly 7…
Original Research
Littledata
· Original study ↗
Methodology
Industry-level Shopify benchmark; second table column present in source but headers truncated, only abandonment rate column extracted
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Shopify stores - Health & Beauty: 74.6% cart abandonment rate. Source: Littledata (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/littledata-health-beauty-abandonment-74-6
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<blockquote cite="https://lighthousedata.io/data/littledata-health-beauty-abandonment-74-6" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74.6%</strong> -- cart abandonment rate for Shopify stores - Health & Beauty<br><small>Source: Littledata (2025) · <a href="https://lighthousedata.io/data/littledata-health-beauty-abandonment-74-6" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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