C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
69.997%
69.997% -- cart abandonment rate for ecommerce websites (2022)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
69.997%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Baymard Institute
Primary
Tier B
https://www.experimentzone.com/blog/ecommerce-metrics ↗
Source Article
| CRO & UX Insights
Conversion Rate Optimization (CRO) is the practice of improving user experiences and customer journeys so that visitors are more likely to complete the desired action (“convert”). For ecommerce businesses, this desired action is usually placing an order. However, tracking the order conversion rate a…
Also cited by
websitedesign.digital
https://websitedesign.digital/dynamic-web-content-strategic-guide/
2026-09-24
2026-09-24
Original Research
Baymard Institute
· Original study ↗
Methodology
Source: Baymard Institute
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
ecommerce websites: 69.997% cart abandonment rate. Source: Baymard Institute (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/ecommerce-cart-abandonment-rate-baymard-2022
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<blockquote cite="https://lighthousedata.io/data/ecommerce-cart-abandonment-rate-baymard-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.997%</strong> -- cart abandonment rate for ecommerce websites<br><small>Source: Baymard Institute (2022) · <a href="https://lighthousedata.io/data/ecommerce-cart-abandonment-rate-baymard-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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