B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70%
70% -- cart abandonment rate for e-commerce（在线购物） (2025)
Global average shopping cart abandonment rate hovers around 70%, with electronics experiencing 70-80%.
- Rates vary by industry (e.g., electronics 70-80%) and seasonality
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymard Institute
Primary
Tier C
https://ezcommerce.us/blog/how-to-optimize-shopify-checkout-to-reduce-cart-abandonment ↗
Source Article
How to Optimize Shopify Checkout to Reduce Cart Abandonment
How to Optimize Shopify Checkout to Reduce Cart Abandonment
TL;DR
About 70% of online shopping carts are abandoned before purchase, but Baymard Institute estimates $260 billion in lost orders is recoverable through better checkout design alone. This glossary covers every key term Shopify merchants n…
Original Research
Baymard Institute
· Original study ↗
Methodology
引述自 Baymard Institute 的估算
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
e-commerce（在线购物）: 70% cart abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-70-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-70-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for e-commerce（在线购物）<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-70-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.