B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38.95%
38.95% -- cart abandonment rate for ecommerce store (2019)
The cart abandonment rate for the author's ecommerce store was 38.95% during a sample period in 2019.
- Example data taken from a single individual's dormant ecommerce store used for tutorial purposes in Google Analytics Shopping Behavior analysis.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
38.95%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
79
Source
buildgrowscale.com
Primary
Tier A
https://buildgrowscale.com/google-analytics-key-metrics-which-page-of-your-ecom-store-to-focus-on ↗
Source Article
Google Analytics Key Metrics: which ecom page to focus on
Hey, this is Brad with BGS. I’m a Revenue Optimization™ expert, coach, and instructor with Ecommerce Business Blueprint, which is our beginner’s course.
In this video, I’m going to talk about Google Analytics, everybody’s favorite subject, and really how to analyze it and focus on what pages to opti…
Original Research
buildgrowscale.com
· Original study ↗
Methodology
Historical data from Google Analytics.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ecommerce store: 38.95% cart abandonment rate. Source: buildgrowscale.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38.95%</strong> -- cart abandonment rate for ecommerce store<br><small>Source: buildgrowscale.com (2019) · <a href="https://lighthousedata.io/data/cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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