B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
70%
70% -- cart abandonment rate for Desktop shopping experiences (2024)
Cart-abandonment rates on desktop shopping experiences are around 70%.
- Approximation ('about 70%')
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2024
Entity
Geography
APAC
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
90
Citation Chain
90
Independence
30
Methodology
30
Freshness
94
Source
Shopify Australia
Primary
Tier B
https://www.shopify.com/au/enterprise/try-before-you-buy ↗
Source Article
Try Before You Buy Programs: How To Create One (2024) - Shopify Australia
When a consumer visits a brick-and-mortar store, they have the option to touch and see a product in real time. They can try it on, assess if the fit is right, and decide whether they should shell out to make the purchase.
Online shopping has undoubtedly changed the way sophisticated consumers shop—b…
Original Research
Shopify Australia
· Original study ↗
Segmentation
IndustryRetail
Company SizeEnterprise
RegionAPAC
Cite this stat
Plain Text
Desktop shopping experiences: 70% cart abandonment rate. Source: Shopify Australia (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart_abandonment_rate_desktop
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart_abandonment_rate_desktop" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for Desktop shopping experiences<br><small>Source: Shopify Australia (2024) · <a href="https://lighthousedata.io/data/cart_abandonment_rate_desktop" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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