C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
75%
75% -- cart abandonment rate for ecommerce stores (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Sources (3)
Baymard Institute
Primary
Tier A
https://cxl.com/blog/funnel-analysis/?utm_source=chatgpt.com ↗
Source Article
Funnel Analysis: How To Find and Fix Conversion Problems in Your Funnel
The conversion funnel is arguably the most important part of every ecommerce website. It’s where the magic happens: visitors turn into customers.
And yet, as marketers we know all too well, that not all visitors who put a product into their cart end up purchasing.
Just moments away from buying, they…
Also cited by
Ottawa Logistics
https://www.ottawalogistics.com/shipping/cutting-shipping-costs/
2026-09-30
2026-09-20
Original Research
Baymard Institute
· Original study ↗
Methodology
Baymard study
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016-2017 | 77.24% | |
| 2022 | 70% | -9.4% |
| 2023 (current) | 75% | +7.1% |
Segmentation
Channelcommon_crawl
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
ecommerce stores: 75% cart abandonment rate. Source: Baymard Institute (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cart-abandonment-rate-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cart-abandonment-rate-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- cart abandonment rate for ecommerce stores<br><small>Source: Baymard Institute (2023) · <a href="https://lighthousedata.io/data/cart-abandonment-rate-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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