B
Evidence Grade B
Graded
under review
Safe to Cite
Current
70.19%
70.19% -- cart abandonment rate for digital industry (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70.19%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Baymart
Primary
Tier B
https://ezycourse.com/blog/membership-marketing ↗
Source Article
11 Membership Marketing Tactics That Work Wonders In 2026
Congratulations on taking the first few steps into the world of membership sites! Now that you've launched your first one, it's time to start focusing on some super crucial elements of growing and keeping the site alive.
Basically, it's about refining your membership marketing strategies!
This eleme…
Original Research
Baymart
· Original study ↗
Methodology
49 different studies by Baymart
Methodology documented
Segmentation
IndustryeCommerce
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
digital industry: 70.19% cart abandonment rate. Source: Baymart (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.19%</strong> -- cart abandonment rate for digital industry<br><small>Source: Baymart (2026) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.