B
Evidence Grade B
Safe to Cite
Dated
70%
70% -- cart abandonment rate for ecommerce industry (2020)
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2020
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Sources (3)
Baymard Institute
Primary
Tier A
https://newdigitalage.co/2020/09/18/5-conversational-commerce-strategies-to-drive-post-lockdown-sale… ↗
Source Article
25 Ecommerce Checkout Process Best Practices that Convert
25 Ecommerce Checkout Process Best Practices that Convert
1 out of every 5 shoppers abandon cart due to a too long or complicated checkout process. Optimize your checkout process to turn more visitors into customers.
Your ecommerce checkout process is a key step in driving conversions. You’ve worked…
Also cited by
2026-08-17
2026-08-14
Original Research
Baymard Institute
· Original study ↗
Methodology
Research from Baymard
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2020 (current) | 70% | |
| 2022 | 68% | -2.9% |
| 2024 | 70% | +2.9% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
ecommerce industry: 70% cart abandonment rate. Source: Baymard Institute (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/average-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/average-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- cart abandonment rate for ecommerce industry<br><small>Source: Baymard Institute (2020) · <a href="https://lighthousedata.io/data/average-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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