B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- cart abandonment rate for ecommerce customers (2015)
Black Friday cart abandonment rate was 72% in 2015.
- Represents a 7% increase compared to 2014's Black Friday weekend
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (6)
Barilliance
Primary
Tier C
https://www.barilliance.com/14-exciting-digital-marketing-stats-weve-seen-this-week/ ↗
Source Article
14 exciting digital marketing stats we’ve seen this week
By Jack Simpson
No doubt your office is already filled to the brim with forced enjoyment and every last ounce of festive fun has been beaten out of your heart before the first week of December has finished.
But don’t despair because we’ve got some great stats for you this week. We’ll be looking at e…
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Original Research
Barilliance
· Original study ↗
Methodology
Compared to 2014's Black Friday weekend
Segmentation
IndustryeCommerce
Cite this stat
Plain Text
ecommerce customers: 72% cart abandonment rate. Source: Barilliance (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-cart-abandonment-2015
HTML Embed
<blockquote cite="https://lighthousedata.io/data/black-friday-cart-abandonment-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- cart abandonment rate for ecommerce customers<br><small>Source: Barilliance (2015) · <a href="https://lighthousedata.io/data/black-friday-cart-abandonment-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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