B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
78%
78% -- cart abandonment rate for global shoppers (2022)
On Black Friday, the global shopping cart abandonment rate is approximately 78%.
- Approximation cited from Digital Dot
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2022
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
50
Methodology
45
Freshness
92
Sources (3)
Similarweb
Primary
Tier A
https://www.similarweb.com/blog/ecommerce/retail-insights/black-friday-stats/ ↗
Source Article
Black Friday Statistics You Need to Know (2022)
Black Friday Statistics You Need to Know (2022)
Black Friday.
It’s a word pairing capable of producing an almost Pavlovian response. Simply hearing its name in the wind can have us reaching for our wallets, pulling out our credit cards, and making a beeline for that “Buy Now” button.
And it’s almost…
Also cited by
2026-08-03
2026-08-03
Original Research
Similarweb
· Original study ↗
Methodology
According to Digital Dot
Segmentation
IndustryeCommerce
RegionGlobal
Channelcontent
Cite this stat
Plain Text
global shoppers: 78% cart abandonment rate. Source: Similarweb (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/black-friday-2022-cart-abandonment-rate
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<blockquote cite="https://lighthousedata.io/data/black-friday-2022-cart-abandonment-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- cart abandonment rate for global shoppers<br><small>Source: Similarweb (2022) · <a href="https://lighthousedata.io/data/black-friday-2022-cart-abandonment-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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