B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
70.19%
70.19% -- cart abandonment rate for global e-commerce shoppers (2025)
The global average cart abandonment rate across all industries is 70.19%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
70.19%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Contentsquare
Primary
Tier B
https://contentsquare.com/guides/cart-abandonment/stats/ ↗
Source Article
Optimizing Checkout: Reducing Abandoned Carts in 2026
The digital marketplace in 2026 is defined by a shift from simple transactions to intelligent, agentic experiences. While e-commerce continues to expand globally, the persistent challenge of cart abandonment remains a significant hurdle for retailers. Recent data indicates that the global average ca…
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forbes.com
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2026-08-18
Original Research
Contentsquare
· Original study ↗
Methodology
Source: Contentsquare, 2025
Segmentation
Industrymarketing
Cite this stat
Plain Text
global e-commerce shoppers: 70.19% cart abandonment rate. Source: Contentsquare (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/global-cart-abandonment-rate-2025
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<blockquote cite="https://lighthousedata.io/data/global-cart-abandonment-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70.19%</strong> -- cart abandonment rate for global e-commerce shoppers<br><small>Source: Contentsquare (2025) · <a href="https://lighthousedata.io/data/global-cart-abandonment-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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