B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
69.82%
69.82% -- cart abandonment rate for Online Shoppers (2025)
According to Baymard Institute, 69.82% of online shoppers abandon their carts during the checkout process.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
69.82%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
30
Freshness
95
Sources (4)
Baymard Institute
Primary
Tier C
https://www.arsturn.com/blog/implementing-responsive-design-shopify-checkout-process ↗
Source Article
Implementing Responsive Design in Your Shopify Store's Checkout Process
Implementing Responsive Design in Your Shopify Store's Checkout Process
Z
Zack Saadioui
4/13/2025
In the ever-evolving world of eCommerce, having a polished checkout process is CRUCIAL for turning potential buyers into actual customers. As more people browse and shop on their FITNESS devices, the de…
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Original Research
Baymard Institute
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
Online Shoppers: 69.82% cart abandonment rate. Source: Baymard Institute (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/baymard_institute_cart_abandonment
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<blockquote cite="https://lighthousedata.io/data/baymard_institute_cart_abandonment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69.82%</strong> -- cart abandonment rate for Online Shoppers<br><small>Source: Baymard Institute (2025) · <a href="https://lighthousedata.io/data/baymard_institute_cart_abandonment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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