B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- cart abandonment rate for US ecommerce industry (desktop) (Q2 2022)
In Q2 2022, the US shopping cart abandonment rate for desktop was about 72%.
- The source specifies 'about 72%'
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
Q2 2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
Kibo
Primary
Tier A
https://www.tidio.com/blog/shopping-cart-abandonment-statistics/?_conv_v=vi:1*sc:1*cs:17265524… ↗
Source Article
40+ Essential Shopping Cart Abandonment Statistics ([wcyear])
The latest research by the Baymard Institute states that nearly 70% of ecommerce carts get abandoned. This means that almost 70 out of 100 potential customers give up before making their purchase.
Quite frankly, that’s a lot of wasted sales opportunities.
So, we’ve compiled a list of the most releva…
Original Research
Kibo
· Original study ↗
Methodology
Research by Kibo
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
US ecommerce industry (desktop): 72% cart abandonment rate. Source: Kibo (Q2 2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-cart-abandonment-rate-desktop-2022
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<blockquote cite="https://lighthousedata.io/data/us-cart-abandonment-rate-desktop-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- cart abandonment rate for US ecommerce industry (desktop)<br><small>Source: Kibo (Q2 2022) · <a href="https://lighthousedata.io/data/us-cart-abandonment-rate-desktop-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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