Social Media Usage Rate
Statistics & Benchmarks

Verified social media usage rate data across 6 regions. Sourced from primary research and validated with evidence grading.

64 data points · 6 regions · Updated 2026-10-02

Compare by Region

CA Region

1 stat
Canadians media_entertainment
70.000000%
Percentage 2026

Global Region

54 stats
online adults marketing
70.000000%
Percentage 2026
Polish internet users marketing
70.000000%
Percentage 2025
UK population marketing
67.000000%
Percentage 2025
Kids ages 8-12 marketing
38.000000%
Percentage 2025
US jazz music listeners marketing
64.000000%
Percentage 2026
WhatsApp marketing
87.000000%
Percentage 2021
Facebook marketing
66.000000%
Percentage 2021
Croatia population marketing
71.000000%
Percentage 2024
Millennials marketing
88.000000%
Percentage 2024
Instagram marketing
86.000000%
Percentage 2024
Snapchat marketing
52.000000%
Percentage 2024
Facebook marketing
58.000000%
Percentage 2024
TikTok marketing
30.000000%
Percentage 2024
YouTube marketing
81.000000%
Percentage 2024
American adults marketing
72.000000%
Percentage 2023
UK adults marketing
76.000000%
Percentage 2024
Australian population aged 12+ marketing
83.000000%
Percentage Q1 2019
Spain population marketing
80.000000%
Percentage 2021
Generation X media_entertainment
81.000000%
Percentage 2022
developers marketing
78.000000%
Percentage 2025
12-year-old children marketing
74.000000%
Percentage 2026
global consumers marketing
85.000000%
Percentage 2025
hotel guests marketing
60.000000%
Percentage 2018
older Australians aged 75 and over marketing
18.000000%
Percentage 2019
B2C marketers marketing
94.000000%
Percentage 2020
US teens marketing
80.000000%
Percentage 2019
US adults marketing
72.000000%
Percentage 2024
US consumers marketing
72.000000%
Percentage 2024
British adult drinkers marketing
61.000000%
Percentage 2011
B2B companies globally marketing
83.000000%
Percentage 2011
affluent consumers marketing
80.000000%
Percentage 2012
young affluents (24-34 years) marketing
93.000000%
Percentage 2012
affluents aged 55-70 years marketing
74.000000%
Percentage 2012
CMOs media_entertainment
85.000000%
Percentage 2012-08
Americans ages 18 to 34 marketing
71.000000%
Percentage 2013
Australian consumers marketing
69.000000%
Percentage 2016
Australian 18-29 year olds marketing
90.000000%
Percentage 2016
Millennials marketing
90.000000%
Percentage 2017
US real estate agents and brokers marketing
90.500000%
Percentage 2013
US real estate brokers marketing
90.000000%
Percentage 2011
US online adults marketing
73.000000%
Percentage 2013
Millennials marketing
84.000000%
Percentage 2016
US population marketing
54.000000%
Percentage 2014
B2C firms marketing
82.000000%
Percentage 2012
US business owners marketing
60.000000%
Percentage 2011-10
small business owners marketing
88.000000%
Percentage 2017
young moms marketing
80.000000%
Percentage 2012
general online population marketing
55.000000%
Percentage 2012
Americans aged 18-35 marketing
80.000000%
Percentage 2010
Facebook (US teens) marketing
94.000000%
Percentage 2013
Tumblr (US teens) marketing
5.000000%
Percentage 2013
Twitter (US teens) marketing
26.000000%
Percentage 2013
US internet users marketing
88.000000%
Percentage 2019
small and medium-size businesses
72.000000%
Percentage 2013

AU Region

1 stat
Australian population media_entertainment
83.000000%
Percentage Q1 2019

EMEA Region

1 stat
Polish internet users media_entertainment
70.000000%
Percentage 2026

US Region

2 stats
US youths aged 13-17 media_entertainment
95.000000%
Percentage 2023
B2B companies B2B
83.000000%
Percentage 2011

North America Region

1 stat
Baby boomers media_entertainment
82.000000%
Percentage 2016

Compare Social Media Usage Rate Across Regions

See how social media usage rate benchmarks differ by geography in a single side-by-side view.

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