B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- social media usage rate for B2C firms (2012)
82% of B2C firms use social media according to a White Horse marketing survey.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
White Horse
Primary
Tier B
http://www.vivogroup.com.au/blog/index?page=2 ↗
Source Article
Vivo Group
Original Research
White Horse
· Original study ↗
Methodology
White Horse marketing survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
B2C firms: 82% social media usage rate. Source: White Horse (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-social-media-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2c-social-media-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- social media usage rate for B2C firms<br><small>Source: White Horse (2012) · <a href="https://lighthousedata.io/data/b2c-social-media-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.