B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

80%

80% -- social media usage rate for affluent consumers (2012)

Name: Social Media Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-27

2012 · n=1,000 · Unity Marketing

Over 80 percent of affluent consumers use social media (defined as having one or more profiles on a social networking site).

text states 'over 80 percent' / 'nearly 80 percent'

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Attribution: Unity Marketing View source

Lighthouse Research Team

Last verified: 2026-09-27 · How we verify data →

Source verified Evidence graded

Value

80%

Unit

Percentage

Data Vintage

2012

Entity

affluent consumers

Sample Size

1,000

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Unity Marketing Primary Tier A

http://www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/12-14-2012_Affluents_Online_Intro… ↗

Confidence: 57/100 Vintage: 2012 Channel: Common Crawl

Source Article

Research Topics

Original Research

Unity Marketing · Original study ↗

Methodology

Unity Marketing Affluents Online survey; plateaued with no significant growth from 2011 to 2012

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

affluent consumers: 80% social media usage rate. Source: Unity Marketing (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/affluent-social-media-usage-2012

HTML Embed

<blockquote cite="https://lighthousedata.io/data/affluent-social-media-usage-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- social media usage rate for affluent consumers<br><small>Source: Unity Marketing (2012) · <a href="https://lighthousedata.io/data/affluent-social-media-usage-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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