B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
87%
87% -- social media usage rate for WhatsApp (2021)
WhatsApp is used by 87% of rural consumers, making it the most used social media/messenger platform.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
87%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
3,855
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar and WPP Media (Dialogue Factory)
Primary
Tier A
https://www.wppmedia.com/news/rural-india-barometer-2021 ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
Research8th Sep 2021
Rural India Positive About Economic Recovery: Rural COVID Barometer Report
Kantar and the WPP Media (formerly GroupM) rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report. The report explores rural India’s con…
Original Research
Kantar and WPP Media (Dialogue Factory)
· Original study ↗
Methodology
Kantar/Dialogue Factory Rural COVID Barometer survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
WhatsApp: 87% social media usage rate. Source: Kantar and WPP Media (Dialogue Factory) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rural-india-whatsapp-usage-2021
HTML Embed
<blockquote cite="https://lighthousedata.io/data/rural-india-whatsapp-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>87%</strong> -- social media usage rate for WhatsApp<br><small>Source: Kantar and WPP Media (Dialogue Factory) (2021) · <a href="https://lighthousedata.io/data/rural-india-whatsapp-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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