B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

90%

90% -- social media usage rate for Australian 18-29 year olds (2016)

Name: Social Media Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2016 · ifactory.com.au

90% of Australians aged 18-29 are active social media users.

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Attribution: ifactory.com.au View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

90%

Unit

Percentage

Data Vintage

2016

Entity

Australian 18-29 year olds

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ifactory.com.au Primary Tier C

https://ifactory.com.au/insights/2016-sensis-social-media-report-part-two/ ↗

Confidence: 48/100 Vintage: 2016 Channel: Deep Crawl

Source Article

2016 Sensis Social Media Report: Part Two - iFactory

2016 Sensis Social Media Report: Part Two In part two we are focusing on the reports findings into how consumers use social media. So let’s jump right in. The general public and social media Welcome to Part 2 of iFactory’s 4-part blog series delving deep into the Sensis Social Media Report for 2016.…

Original Research

ifactory.com.au · Original study ↗

Methodology

Sensis Social Media Report 2016

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Australian 18-29 year olds: 90% social media usage rate. Source: ifactory.com.au (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-usage-18-29-2016

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<blockquote cite="https://lighthousedata.io/data/social-media-usage-18-29-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- social media usage rate for Australian 18-29 year olds<br><small>Source: ifactory.com.au (2016) · <a href="https://lighthousedata.io/data/social-media-usage-18-29-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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