B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- social media usage rate for Millennials (2017)
90% of Millennials use social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Social Media Today
Primary
Tier C
https://aomc.com/marketers-watch-out-millennials-coming/ ↗
Source Article
Marketers Watch Out, the Millennials are Coming For You
Original Research
Social Media Today
· Original study ↗
Methodology
Cited statistic, methodology not stated
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 84% | |
| 2017 (current) | 90% | +7.1% |
| 2024 | 88% | -2.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 90% social media usage rate. Source: Social Media Today (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-social-media-use-90-percent
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-social-media-use-90-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- social media usage rate for Millennials<br><small>Source: Social Media Today (2017) · <a href="https://lighthousedata.io/data/millennials-social-media-use-90-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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