B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
85%
85% -- social media usage rate for CMOs (2012-08)
85% of 1,700 CMOs surveyed say they use social media as a communications channel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2012-08
Entity
Sample Size
1,700
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
The Atlantic
Primary
Tier C
http://www.sagerock.com/blog/author/greg/ ↗
Source Article
SageRock Digital Marketing Blog
Original Research
The Atlantic
· Original study ↗
Methodology
Survey of CMOs reported by The Atlantic
Methodology documented
Segmentation
Industrymedia_entertainment
RoleCMO
Channelsocial
Cite this stat
Plain Text
CMOs: 85% social media usage rate. Source: The Atlantic (2012-08). Via Lighthouse Intelligence -- https://lighthousedata.io/data/cmos-social-media-usage-2012
HTML Embed
<blockquote cite="https://lighthousedata.io/data/cmos-social-media-usage-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- social media usage rate for CMOs<br><small>Source: The Atlantic (2012-08) · <a href="https://lighthousedata.io/data/cmos-social-media-usage-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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