B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
67%
67% -- social media usage rate for UK population (2025)
67% of the entire British population use a social platform.
- Original link/source citation is unavailable in the text
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Lighthouse Research Team
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Source verified
Evidence graded
Value
67%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
willfrancis.com
Primary
Tier C
https://willfrancis.com/is-social-media-listening-still-relevant-in-the-age-of-tiktok-whatsapp-and-s… ↗
Source Article
Is Social Media Listening Still Relevant in the Age of TikTok, WhatsApp and Snapchat?
More people than ever use social media every day. In fact, 67% of the entire British population use a social platform (original link unavailable), three quarters of whom actively engage or contribute their own posts monthly. This is fairly typical across the Western world and in some parts of Asia t…
Original Research
willfrancis.com
· Original study ↗
Methodology
Original link unavailable; cited by author without named source
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK population: 67% social media usage rate. Source: willfrancis.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-population-social-media-use
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<blockquote cite="https://lighthousedata.io/data/uk-population-social-media-use" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>67%</strong> -- social media usage rate for UK population<br><small>Source: willfrancis.com (2025) · <a href="https://lighthousedata.io/data/uk-population-social-media-use" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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