B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- social media usage rate for US real estate brokers (2011)
In 2011, 90% of real estate brokers used social media.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2011
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
National Association of Realtors
Primary
Tier C
http://blog.propertiesonline.com/how-real-estate-agents-use-technology/ ↗
Source Article
How Agents Use Technology
How Real Estate Agents Use Technology
As we start the year, we can anticipate a lot of lists – both predictions and recaps. Later in 2013, we’ll be sure to take a look at how real estate agents used technology throughout the whole of 2012. Before that, however, let’s recap 2011 stats for a frame of …
Original Research
National Association of Realtors
· Original study ↗
Methodology
NAR Annual Technology Survey, as recapped by blog post
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US real estate brokers: 90% social media usage rate. Source: National Association of Realtors (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brokers-social-media-use-2011
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<blockquote cite="https://lighthousedata.io/data/brokers-social-media-use-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- social media usage rate for US real estate brokers<br><small>Source: National Association of Realtors (2011) · <a href="https://lighthousedata.io/data/brokers-social-media-use-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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