B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
88%
88% -- social media usage rate for Millennials (2024)
88% of Millennials use at least one social media site regularly.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://styleid.africa/blogs/generational-marketing-explain/ ↗
Source Article
Generational Marketing: Explained
Generational Marketing From A(lpha) to Z: Reaching Different Generations Online
Understanding and Targeting Gen X, Gen Y, Gen Z, and Gen Alpha Online
In today’s digital age, effective marketing strategies require a comprehensive understanding of different generational cohorts. Gen X, Gen Y (Millenni…
Original Research
Pew Research Center
· Original study ↗
Methodology
Study cited via Pew Research Center
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 | 84% | |
| 2017 | 90% | +7.1% |
| 2024 (current) | 88% | -2.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 88% social media usage rate. Source: Pew Research Center (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennial-social-media-88
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<blockquote cite="https://lighthousedata.io/data/millennial-social-media-88" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- social media usage rate for Millennials<br><small>Source: Pew Research Center (2024) · <a href="https://lighthousedata.io/data/millennial-social-media-88" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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