B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
88%
88% -- social media usage rate for small business owners (2017)
88 percent of small business owners say that they use social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
88%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Web.com
Primary
Tier B
https://www.lokalyze.com/small-business-use-of-seo-social-media-and-security/ ↗
Source Article
How Well Are Small Businesses Using SEO, Social Media and Security - Local SEO Services
New study looks at small business use of SEO social media and security
Small business is the engine that drives the global economy. According the Small Business Administration, small business represents 99.7 percent of all employer firms. Since 1995, small businesses have generated 64 percent of new…
Original Research
Web.com
· Original study ↗
Methodology
Web.com Small Business Digital Trends report survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
small business owners: 88% social media usage rate. Source: Web.com (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/small-business-social-media-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/small-business-social-media-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>88%</strong> -- social media usage rate for small business owners<br><small>Source: Web.com (2017) · <a href="https://lighthousedata.io/data/small-business-social-media-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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