B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
60%
60% -- social media usage rate for hotel guests (2018)
60% of hotel guests use one or more social networking platforms during their search, shop, and buy process.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://aremorch.com/the-dummies-guide-to-hotel-digital-marketing-strategies-trilyo/ ↗
Source Article
The Dummies Guide to Hotel Digital Marketing Strategies
Original Research
Forrester
· Original study ↗
Methodology
Attributed to Forrester research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel guests: 60% social media usage rate. Source: Forrester (2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/guests-social-media-purchase-journey
HTML Embed
<blockquote cite="https://lighthousedata.io/data/guests-social-media-purchase-journey" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- social media usage rate for hotel guests<br><small>Source: Forrester (2018) · <a href="https://lighthousedata.io/data/guests-social-media-purchase-journey" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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