B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
85%
85% -- social media usage rate for global consumers (2025)
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
85%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Pew Research Center
Primary
Tier C
https://www.uplogictech.com/blog/how-to-get-advantages-from-social-media-with-an-app-to-grow-your-la… ↗
Source Article
Today’s world is full of social media. Everyone is using it to promote their business, spread their word, and build their brand. So, as a way to promote your brand and amplify your message, a mobile app must be considered.
The ability to run your own social media channels is an invaluable tool when …
Original Research
Pew Research Center
· Original study ↗
Methodology
Blog citing Pew Research Center study; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
global consumers: 85% social media usage rate. Source: Pew Research Center (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/social-media-usage-pew-85pct
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<blockquote cite="https://lighthousedata.io/data/social-media-usage-pew-85pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- social media usage rate for global consumers<br><small>Source: Pew Research Center (2025) · <a href="https://lighthousedata.io/data/social-media-usage-pew-85pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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