B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
58%
58% -- social media usage rate for Facebook (2024)
58% of Generation Z use Facebook.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
58%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Persona Institute
Primary
Tier B
https://www.persona-institut.de/en/target-group-generation-z/ ↗
Source Article
Generation Z in numbers - Persona Institute
Living situation
- Name
- Name (male): Lukas, Leon, Tim, Luca, Finn
- Name (female): Anna, Hannah, Lea, Leonie, Lena
- Age
- 18-29 years: 100%
- 30-49 years: 0%
- 50-64 years: 0%
- Gender
- Female: 48%
- Male: 52%
- Size of residence
- Under 5000 Inhabitants (Creußen, Tönning, Hitzacker, Reichenbach…
Original Research
Persona Institute
· Original study ↗
Methodology
Persona Institute Gen Z target-group profile
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 | 66% | |
| 2024 (current) | 58% | -12.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 58% social media usage rate. Source: Persona Institute (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/gen-z-germany-facebook-usage
HTML Embed
<blockquote cite="https://lighthousedata.io/data/gen-z-germany-facebook-usage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>58%</strong> -- social media usage rate for Facebook<br><small>Source: Persona Institute (2024) · <a href="https://lighthousedata.io/data/gen-z-germany-facebook-usage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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