B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
66%
66% -- social media usage rate for Facebook (2021)
Facebook has a 66% usage rate among surveyed rural adults/users in India, making it one of the most used social media platforms.
- Survey conducted across 18 Indian states among rural adults (18+ years old)
- Highest usage reported in Odisha, UP, Gujarat, and West Bengal
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
3,855
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Kantar and WPP Media (Dialogue Factory)
Primary
Tier A
https://www.wppmedia.com/news/rural-india-barometer-2021 ↗
Source Article
Intelligent growth for the AI era. We are WPP Media
Research8th Sep 2021
Rural India Positive About Economic Recovery: Rural COVID Barometer Report
Kantar and the WPP Media (formerly GroupM) rural and experiential marketing unit- Dialogue Factory today unveiled the 2nd edition of the Rural COVID Barometer Report. The report explores rural India’s con…
Original Research
Kantar and WPP Media (Dialogue Factory)
· Original study ↗
Methodology
Kantar/Dialogue Factory Rural COVID Barometer survey
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2021 (current) | 66% | |
| 2024 | 58% | -12.1% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Facebook: 66% social media usage rate. Source: Kantar and WPP Media (Dialogue Factory) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/rural-india-facebook-usage-2021
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<blockquote cite="https://lighthousedata.io/data/rural-india-facebook-usage-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- social media usage rate for Facebook<br><small>Source: Kantar and WPP Media (Dialogue Factory) (2021) · <a href="https://lighthousedata.io/data/rural-india-facebook-usage-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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