B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
18%
18% -- social media usage rate for older Australians aged 75 and over (2019)
18% of older Australians aged 75 and over used social media in 2019 (the year prior to 2020).
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
18%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Australian Communications and Media Authority (ACMA)
Primary
Tier A
https://www.shapingconnections.org/post/the-silver-surfers-how-social-media-is-captivating-older-gen… ↗
Source Article
The Silver Surfers: How Social Media is Captivating Older Generations
The Silver Surfers: How Social Media is Captivating Older Generations
Updated: Sep 13
In today's fast-paced digital age, it's no secret that social media has become an ubiquitous part of our lives.
It's the virtual playground where we share our moments, connect with friends and family, and stay upda…
Original Research
Australian Communications and Media Authority (ACMA)
· Original study ↗
Methodology
ACMA report on Digital Lives of Older Australians
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
older Australians aged 75 and over: 18% social media usage rate. Source: Australian Communications and Media Authority (ACMA) (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/australians-75plus-social-media-use-2019
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<blockquote cite="https://lighthousedata.io/data/australians-75plus-social-media-use-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18%</strong> -- social media usage rate for older Australians aged 75 and over<br><small>Source: Australian Communications and Media Authority (ACMA) (2019) · <a href="https://lighthousedata.io/data/australians-75plus-social-media-use-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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