B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
82%
82% -- social media usage rate for Baby boomers (2016)
82% of baby boomers use social media.
- Specific study methodology and geographic scope are not detailed in the text
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
82%
Unit
Percentage
Data Vintage
2016
Entity
Geography
North America
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
live-mustard.pantheonsite.io
Primary
Tier C
https://live-mustard.pantheonsite.io/blog/digital/if-youre-not-factoring-in-baby-boomers-in-your-dig… ↗
Source Article
If You're Not Factoring In Baby Boomers In Your Digital Strategy You're Missing Out
If You’re Not Factoring In Baby Boomers In Your Digital Strategy You’re Missing Out
Are you neglecting baby boomers when you create digital campaigns? A report by eMarketer found that many baby boomers feel like they have dropped off marketers’ radars.
In the age of integrated campaigns, social medi…
Original Research
live-mustard.pantheonsite.io
· Original study ↗
Methodology
Cited study, methodology not stated
Methodology documented
Segmentation
Industrymedia_entertainment
RegionNorth America
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Baby boomers: 82% social media usage rate. Source: live-mustard.pantheonsite.io (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/boomers-social-media-usage-82
HTML Embed
<blockquote cite="https://lighthousedata.io/data/boomers-social-media-usage-82" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>82%</strong> -- social media usage rate for Baby boomers<br><small>Source: live-mustard.pantheonsite.io (2016) · <a href="https://lighthousedata.io/data/boomers-social-media-usage-82" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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