B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
74%
74% -- social media usage rate for affluents aged 55-70 years (2012)
74 percent of affluent consumers aged 55 to 70 use social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
1,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Unity Marketing
Primary
Tier A
http://www.unitymarketingonline.com/cms/Home/Luxury_Press_Releases/12-14-2012_Affluents_Online_Intro… ↗
Source Article
Research Topics
Original Research
Unity Marketing
· Original study ↗
Methodology
Unity Marketing Affluents Online survey, age segment 55-70
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
affluents aged 55-70 years: 74% social media usage rate. Source: Unity Marketing (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/older-affluent-social-media-usage-2012
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<blockquote cite="https://lighthousedata.io/data/older-affluent-social-media-usage-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- social media usage rate for affluents aged 55-70 years<br><small>Source: Unity Marketing (2012) · <a href="https://lighthousedata.io/data/older-affluent-social-media-usage-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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