B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
84%
84% -- social media usage rate for Millennials (2016)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
84%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://spi-collective.com/home-furnishings-blog/transitioning-millennials/ ↗
Source Article
Transitioning Millennials | SPI Collective | Digital Media Production | Virginia Beach, VA
Transitioning Millennials
As Baby Boomers continue to down-size into smaller homes, furniture companies need to focus on Millennials – the population born between 1980 and 2000. Millennials account for over 79 million people and pump over $170 billion into the economy every year. This group is now t…
Original Research
eMarketer
· Original study ↗
Methodology
Cited from eMarketer
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2016 (current) | 84% | |
| 2017 | 90% | +7.1% |
| 2024 | 88% | -2.2% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Millennials: 84% social media usage rate. Source: eMarketer (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/millennials-social-media-usage-emarketer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/millennials-social-media-usage-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>84%</strong> -- social media usage rate for Millennials<br><small>Source: eMarketer (2016) · <a href="https://lighthousedata.io/data/millennials-social-media-usage-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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