B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
61%
61% -- social media usage rate for British adult drinkers (2011)
61% of British adult drinkers regularly use social media.
- a third said most content was not relevant to them
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
61%
Unit
Percentage
Data Vintage
2011
Entity
Sample Size
1,731
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WSTA / YouGov
Primary
Tier A
http://www.wsta.co.uk/Articles/tax-increases-force-wine-and-spirit-prices-up.html?year=2011 ↗
Source Article
The voice of the wine and spirit industry
Original Research
WSTA / YouGov
· Original study ↗
Methodology
YouGov Omnibus Panel polling commissioned by WSTA, sample of 1731 British adult drinkers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
British adult drinkers: 61% social media usage rate. Source: WSTA / YouGov (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-adult-drinkers-social-media-use-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-adult-drinkers-social-media-use-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>61%</strong> -- social media usage rate for British adult drinkers<br><small>Source: WSTA / YouGov (2011) · <a href="https://lighthousedata.io/data/uk-adult-drinkers-social-media-use-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.