B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
76%
76% -- social media usage rate for UK adults (2024)
76% of UK adults used social media in 2024.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
76%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ofcom
Primary
Tier B
https://amaxmarketing.co.uk/marketing-strategies-for-startups/ ↗
Source Article
10 Key Marketing Strategies For Startups In 2026 • Amax Marketing
Original Research
Ofcom
· Original study ↗
Methodology
Ofcom Online Nation report, as cited by Amax Marketing
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK adults: 76% social media usage rate. Source: Ofcom (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uk-adults-social-media-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uk-adults-social-media-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>76%</strong> -- social media usage rate for UK adults<br><small>Source: Ofcom (2024) · <a href="https://lighthousedata.io/data/uk-adults-social-media-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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