B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

69%

69% -- social media usage rate for Australian consumers (2016)

Name: Social Media Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-30

2016 · ifactory.com.au

69% of Australians are active on social media according to the 2016 Sensis Social Media Report.

Cite this stat Share How we verify

Attribution: ifactory.com.au View source

Lighthouse Research Team

Last verified: 2026-09-30 · How we verify data →

Source verified Evidence graded

Value

69%

Unit

Percentage

Data Vintage

2016

Entity

Australian consumers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

ifactory.com.au Primary Tier C

https://ifactory.com.au/insights/2016-sensis-social-media-report-part-two/ ↗

Confidence: 48/100 Vintage: 2016 Channel: Deep Crawl

Source Article

2016 Sensis Social Media Report: Part Two - iFactory

2016 Sensis Social Media Report: Part Two In part two we are focusing on the reports findings into how consumers use social media. So let’s jump right in. The general public and social media Welcome to Part 2 of iFactory’s 4-part blog series delving deep into the Sensis Social Media Report for 2016.…

Original Research

ifactory.com.au · Original study ↗

Methodology

Sensis Social Media Report 2016 survey

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

Australian consumers: 69% social media usage rate. Source: ifactory.com.au (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/aussies-active-social-media-2016

HTML Embed

<blockquote cite="https://lighthousedata.io/data/aussies-active-social-media-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>69%</strong> -- social media usage rate for Australian consumers<br><small>Source: ifactory.com.au (2016) · <a href="https://lighthousedata.io/data/aussies-active-social-media-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →