B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

94%

94% -- social media usage rate for B2C marketers (2020)

Name: Social Media Usage Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-28

2020 · Content Marketing Institute

94% of B2C marketers utilize social media in their work.

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Attribution: Content Marketing Institute View source

Lighthouse Research Team

Last verified: 2026-09-28 · How we verify data →

Source verified Evidence graded

Value

94%

Unit

Percentage

Data Vintage

2020

Entity

B2C marketers

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Content Marketing Institute Primary Tier B

https://www.semstorm.com/pl/blog/e-commerce/tresci-do-sklepu-internetowego-czy-opis-produktu-wystarc… ↗

Confidence: 53/100 Vintage: 2020 Channel: Deep Crawl

Source Article

Treści do sklepu internetowego – czy opis produktu wystarczy?

Źródło: https://www.sistrix.com/blog/why-almost-everything-you-knew-about-google-ctr-is-no-longer-valid/ Czy wszystkie Twoje działania muszą się opierać na płatnych źródłach odwiedzin? Odpowiedź jest w raporcie od Content Marketing Institute na 2020 rok. Wykres pokazuje, skąd marketerzy najczęściej …

Original Research

Content Marketing Institute · Original study ↗

Methodology

CMI B2C content marketing research for 2020, cited by Semstorm

Methodology documented

Segmentation

Industrymarketing

Cite this stat

Plain Text

B2C marketers: 94% social media usage rate. Source: Content Marketing Institute (2020). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2c-marketers-social-media-usage-2020

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<blockquote cite="https://lighthousedata.io/data/b2c-marketers-social-media-usage-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>94%</strong> -- social media usage rate for B2C marketers<br><small>Source: Content Marketing Institute (2020) · <a href="https://lighthousedata.io/data/b2c-marketers-social-media-usage-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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