B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

83%

83% -- social media usage rate for B2B companies (2011)

2011  · PRDaily

83% of B2B companies communicate through social media.

  • Secondary citation of an unspecified American study via PRDaily
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Attribution: PRDaily View source
Lighthouse Research Team
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Source verified Evidence graded
Value
83%
Unit
Percentage
Data Vintage
2011
Entity
B2B companies
Geography
US
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
PRDaily Primary Tier C
https://andreichirica.wordpress.com/2011/05/06/twitter-cel-mai-popular-tool-de-social-media/ ↗
Confidence: 55/100 Vintage: 2011 Channel: Deep Crawl
Source Article
twitter cel mai popular tool de social media
Conform unui studiu american, 83% dintre companiile B2B comunica prin social media, iar 54% intentioneaza sa isi mareasca bugetul de social media pe 2012. Cele mai populare canale de social media sunt: • Twitter (85 %) • Facebook (74 %) • LinkedIn (72 %) • YouTube (69 %) • Corporate blogs (60 %) via…
Original Research
PRDaily · Original study ↗

American study cited via prdaily.com; methodology not stated

Methodology documented
IndustryB2B RegionUS RoleAll marketers Channelsocial
Plain Text
B2B companies: 83% social media usage rate. Source: PRDaily (2011). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-companies-social-media-usage-2011
HTML Embed
<blockquote cite="https://lighthousedata.io/data/b2b-companies-social-media-usage-2011" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>83%</strong> -- social media usage rate for B2B companies<br><small>Source: PRDaily (2011) · <a href="https://lighthousedata.io/data/b2b-companies-social-media-usage-2011" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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