Monthly Churn Rate
Statistics & Benchmarks

Verified monthly churn rate data across 1 regions. Sourced from primary research and validated with evidence grading.

49 data points · 1 regions · Updated 2026-10-02

Compare by Region

Global Region

49 stats
SaaS industry (strong performance) SaaS
2.000000%
Percentage 2026
Beauty & Personal Care subscriptions (median Shopify brand) marketing
8.400000%
Percentage 2025
Health & Wellness subscriptions (median Shopify brand) marketing
8.800000%
Percentage 2025
Food & Beverage subscriptions (median Shopify brand) marketing
7.700000%
Percentage 2025
SMB SaaS segments SaaS
6.400000%
Percentage 2025
SaaS products
5.600000%
Percentage 2023
SMB SaaS businesses SaaS
3.000000%
Percentage 2024
B2B SaaS companies
3.000000%
Percentage 2026
education and e-learning subscriptions Education
8.000000%
Percentage 2025
DTC subscription programs marketing
8.500000%
Percentage 2025
DTC subscription boxes marketing
10.000000%
Percentage 2026
returning users of ad-driven digital publisher saas
37.000000%
Percentage 2026
B2B AI startups saas
5.000000%
Percentage 2026
Cable And Telecom Service Providers saas
2.500000%
Percentage 2026
EdTech app Education
58.000000%
Percentage 2026
overall industry
6.730000%
Percentage 2026
B2B SaaS companies
3.500000%
Percentage 2025
SaaS companies
5.000000%
Percentage 2023
Enterprise-focused businesses
0.500000%
Percentage 2026
SaaS and subscription box businesses
5.000000%
Percentage 2026
SEOJuice
4.000000%
Percentage Q1 2026
Vonage Holdings Corp.
2.500000%
Percentage 2026
AI publishers
13.330000%
Percentage 2026
Infrastructure SaaS
1.800000%
Percentage 2026
Healthcare SaaS
7.500000%
Percentage 2026
Very Small Businesses in SaaS
3.000000%
Percentage 2026
Shopify apps
5.000000%
Percentage 2026
enterprise segments
1.500000%
Percentage 2025
SMB segments
6.400000%
Percentage 2025
average B2B SaaS company
3.500000%
Percentage 2025
SMB/Mid-Market B2B saas
2.500000%
Percentage 2022
B2C subscription saas
3.000000%
Percentage 2022
Consumer Goods And Retail Businesses saas
7.550000%
Percentage Jan 2021 - Jul 2022
DTC Subscription Boxes
10.000000%
Percentage 2024
SaaS companies
1.000000%
Percentage 2023
SaaS companies (enterprise)
1.000000%
Percentage 2024
example of monthly churn rate
1.000000%
Percentage 2023
SaaS companies serving enterprise-level businesses
1.000000%
Percentage 2023
subscription box (DTC)
12.000000%
Percentage 2023
B2B market
1.000000%
Percentage 2023
ConvertKit $29/month entry plan marketing
12.000000%
Percentage 2020
B2C businesses
7.690000%
Percentage 2018
Overall industry saas
6.730000%
Percentage 2020
SaaS industry marketing
6.190000%
Percentage 2020
B2C companies marketing
8.110000%
Percentage 2020
consumer goods and retail companies
7.550000%
Percentage Jan 2021 - Jul 2022
Sirius-XM
1.800000%
Percentage 2013
Ancestry.com marketing
3.900000%
Percentage Q3 2012
Buffer
5.380000%
Percentage 2017

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