B
Evidence Grade B
Graded
accuracy verified by the review judge
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Recent
3.5%
3.5% -- monthly churn rate for B2B SaaS companies (2025)
By 2025, the monthly average churn rate for B2B SaaS companies settled around 3.5%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
3.5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
94
Sources (2)
Vena Solutions
Primary
Tier A
https://www.lowchurn.com/blog/average-saas-churn-rate ↗
Source Article
Average saas churn rate: Benchmarks, Trends, and Retention Tips - LowChurn Blog
So, what’s a "good" churn rate for a SaaS business? If you're looking for a quick answer, the industry benchmark is generally 3-5% monthly for companies selling to small and medium-sized businesses (SMBs) and less than 1% monthly for those serving the enterprise market.
But that's just a headline nu…
Also cited by
2026-08-07
Original Research
Vena Solutions
· Original study ↗
Methodology
Industry benchmark data
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 3.5% | |
| 2026 | 3% | -14.3% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
B2B SaaS companies: 3.5% monthly churn rate. Source: Vena Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/b2b-saas-churn-rate-2025
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<blockquote cite="https://lighthousedata.io/data/b2b-saas-churn-rate-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3.5%</strong> -- monthly churn rate for B2B SaaS companies<br><small>Source: Vena Solutions (2025) · <a href="https://lighthousedata.io/data/b2b-saas-churn-rate-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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