B
Evidence Grade B
Graded
under review
Safe to Cite
Current
2%
2% -- monthly churn rate for SaaS industry (strong performance) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Sources (7)
ChurnZero
Primary
Tier C
https://churnzero.com/churnopedia/churn-rate-less-simple/ ↗
Source Article
Churn Rate
What is churn rate?
The churn rate is the rate at which you lose customers or revenue within a time period, usually monthly or yearly. You can calculate churn rates based on your customer count or recurring revenue. Exclude new customers or new recurring revenue won during the period.
Why is churn r…
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Original Research
ChurnZero
· Original study ↗
Segmentation
IndustrySaaS
Cite this stat
Plain Text
SaaS industry (strong performance): 2% monthly churn rate. Source: ChurnZero (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/churn-rate-saas-strong
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<blockquote cite="https://lighthousedata.io/data/churn-rate-saas-strong" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- monthly churn rate for SaaS industry (strong performance)<br><small>Source: ChurnZero (2026) · <a href="https://lighthousedata.io/data/churn-rate-saas-strong" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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